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Social Media

Free tools for captions, hashtags and social posts.

Free

Generate relevant hashtags from any topic or keyword using simple word-combination rules — no AI, no sign-up.

UTM URL Builder

Social Media
Free

Build a properly encoded UTM tracking URL for campaigns — source, medium, campaign, term and content.

About Social Media

Tools to support social media and campaign tracking, starting with building trackable campaign links.

Who it's for: Marketers and social media managers who need to track where their traffic comes from.

Common use cases

  • Adding UTM parameters to a link before sharing it on social media
  • Creating a consistent naming convention for campaign tracking across channels

How to choose the right tool

Use the UTM URL Builder before sharing any link you want to track in Google Analytics or another analytics platform.

Frequently asked questions

What are UTM parameters?

UTM parameters are tags added to a URL that tell analytics tools which campaign, source, or medium drove a visit.

Will UTM parameters change where my link goes?

No — the link still goes to the same destination; UTM parameters only add tracking information.

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