UTM URL Builder
Build a properly encoded UTM tracking URL for campaigns — source, medium, campaign, term and content.
Build a clean, properly encoded tracking URL for your marketing campaigns by adding UTM parameters — source, medium, campaign, term and content — to any link, while preserving any parameters already on the URL.
How to Use UTM URL Builder
- Enter your destination URL.
- Fill in utm_source, utm_medium and utm_campaign (required for most analytics tools).
- Optionally add utm_term and utm_content.
- Copy the generated tracking URL.
Key Features
- Builds utm_source, utm_medium, utm_campaign, utm_term and utm_content parameters
- Preserves existing query parameters on the URL
- Properly URL-encodes all values
- Updates live as you type
Who It's Useful For
- Marketers tracking campaign performance in analytics
- Social media managers tagging links for different channels
- Anyone sharing a link that needs to be tracked in Google Analytics or similar tools
Practical Examples
- Tag a newsletter link with utm_source=newsletter and utm_medium=email
- Build a campaign URL for a social media post
- Create distinct tracking links for different ad placements of the same campaign
Tips for Better Results
- Keep source, medium and campaign naming consistent across your team for reliable reporting
- utm_term and utm_content are optional — use them for finer-grained tracking like ad variations
- The tool preserves any parameters already in your URL, so existing tracking isn't lost
FAQ
Which UTM parameters are required?
Most analytics platforms expect at minimum utm_source, utm_medium and utm_campaign, though all are optional here.
Does this shorten the URL?
No, it only adds tracking parameters; use a separate URL shortener if you want a shorter link.
Is my URL sent to a server?
No, the URL is built entirely in your browser.
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